1. Emotional Resonance (Feel Something) 🫶🏼

2. Logical Resonance (Trust You) 🧠

Levels		Description
1. The MVP	“I Exist. Book a meeting with me.”	Minimal site with just enough to validate that you’re real. Usually serves a referral-based business. Enough to validate that you exist when Googled. Use when: you don’t rely on your website to sell, but you want to look legit.v
2. Sales Catalyst	“Let me build trust & give you a sense of me.”	Designed to reduce friction and help someone say “yes.” Builds rapport when you’re not in the room.
Use when: you want strangers to become clients without a sales call doing all the work.
3. The World Builder	“This is a movement, a brand, a whole universe”	Deep storytelling, signature frameworks, visual identity, thought leadership. Feels like a whole world you want to enter.
Use when: you’re ready to scale, teach, or lead a movement.

Level 3 isn’t always necessary. If you want to license IP, launch books, get speaking gigs, or sell at scale—it helps.
A lot of burnout happens when someone builds a Level 3 site but only has a Level 1 offer. Keeping this in sync is key.